Video has always been one of the most powerful forms of communication, and Artificial Intelligence is now amplifying that power. AI tools can edit raw footage, generate realistic avatars, and even produce entire scenes without a camera ever being switched on.
The implications stretch across industries. Content creators gain unprecedented speed, while businesses harness AI for personalised marketing campaigns. Filmmakers explore new narrative forms, blending synthetic actors with live performance.
But the same technology also fuels deepfake concerns. When AI can produce near-indistinguishable replicas of real people, society faces pressing questions about trust, authenticity, and misinformation.
The revolution is already underway. As AI integrates deeper into production pipelines, the boundary between reality and simulation will continue to blur. The challenge ahead lies in ensuring these tools are used responsibly — to enhance creativity rather than erode truth.
